SportsRadio 94WIP, may not have the radio rights to the Philadelphia 76ers but you wouldn’t know that given the brand’s commitment to reaching Philadelphia basketball fans. And for the 2017-2018 NBA season, the radio station is making an even bigger play to lead the Sixers conversation.
To satisfy the appetite of Sixers fans, WIP is adding Derek Bodner of The Athletic as an on-air contributor, forging a new content partnership with Liberty Ballers, and bringing Spike Eskin’s popular podcast. “Rights to Ricky Sanchez” to radio.
94WIP Program Director and Host Spike Eskin said, “With the Sixers ready to take the next step on the court, we’re proud that WIP is taking the next step in covering the team. With Jon Marks, Derek Bodner of The Athletic, Liberty Ballers, and Rights To Ricky Sanchez Radio as a complement to our air staff, we’re offering Philly fans a new and exciting outlet to engage around one of their favorite teams.”
WIP’s coverage of the 76ers includes the addition of “The Process Pregame Show,” hosted by Jon Marks, prior to the start of every game (when not preempted by Eagles or NFL Football). The show will take a fun, detailed and unbiased look at the team and the night’s game.
Marks will then interact with audiences throughout the live game during “GameTime React,” responding to calls, texts, tweets and Facebook reaction. When Marks is preempted by NFL Football, he’ll host the show on SportsRadio 94WIP’s Facebook Page via Facebook Live.
WIP also plans to air “The Process Halftime Show” and “The Process Postgame Show” at halftime and the conclusion of every game, respectively.
The station’s partnership with Liberty Ballers, will include programming initiatives through Facebook live shows and link sharing. Additional coverage includes the launch of “Liberty Ballers Live,” a one-hour radio show (time & day TBD) with Jon Marks and Liberty Ballers editor-in-chief, Kyle Neubeck.
Finally, WIP’s “Rights to Ricky Sanchez,” will launch Wednesday, September 20 at 6:00 PM led by podcast hosts Spike Eskin and Michael Levin and featuring Jon Marks. The new, weekly, one-hour show is inspired by the dedicated team podcast which has grown exponentially in popularity over the last four years, highlighted by the yearly “Lottery Party” attended by thousands of dedicated basketball fans in the Delaware Valley, and covered extensively nationwide.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
