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ESPN Podcasts Ride Sterling Affairs To Record August

ESPN podcasts enjoyed a record setting month behind the strength of its 30 for 30 podcast series. The latest season, a serialized story about former Los Angeles Clippers owner Donald Sterling titled “The Sterling Affairs,” spurred year over year audience growth of 172%.

“The Sterling Affairs” may have grabbed the headlines, but ESPN podcasts found success as a brand. The network reached 7.1 million unique listeners in August of 2019. That is a 49% jump from the same month in 2018.

Podtrac, which verified the numbers, also reports a big month for ESPN’s Fantasy Focus podcast. That show drew 1.3 million unique listeners last month, representing 33% audience growth over 2018.

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