ESPN scored an absolute coups in the digital world. The World Wide Leader plucked Omar Raja away from Bleacher Report. Andrew Marchand of the New York Post reports that Raja is expected to get a multi-million dollar deal in Bristol.
Raja launched House of Highlights as an NBA highlights channel on Instagram as a teenager. Over the last four years, the brand has grown to include other sports and other platforms. The House of Highlights brand and its 17 million followers will remain under the Bleacher Report banner.
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What role Raja will fill exactly at ESPN remains to be seen. A source told Marchand that the role will be “multi-hyphenated” and see Raja make appearances both on television and online around NBA programming.
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