Derek Van Nostran is leaving Sinclair Digital to head West. He will be the first Chief Marketing Officer for the Vegas Stats and Information Network.
With Sinclair Digital, Van Nostran was the head of OTT marketing. He’ll use some of those same skills for VSiN, where his job description includes leading “efforts to grow audiences across platforms, increase advertising revenue, drive VSiN distribution to OTT platforms, and continue to develop the VSiN brand identity,” according to a press release.
“This is a once-in-a-career opportunity to join an industry that is experiencing exponential growth with a brand that has already established itself as the leader. The whole team is phenomenal,” said Van Nostran. “We have the opportunity to expand the existing VSiN experience and create a lifestyle brand that will change how sports are consumed.”
Van Nostran has led digital efforts at CNN and the Weather Channel prior to working at Sinclair. He is an ideal addition to VSiN for the upcoming year. The company will spend 2020 focused on growing distribution of its video network.
“We couldn’t be more excited to add Derek to the growing VSiN team,” founder and CEO of VSiN, Brian Musberger, said in a press release. “His experience, and track-record of driving growth at both start ups and media giants like Sinclair, CNN and The Weather Channel will be invaluable as we work to maintain and exceed the extraordinary growth we’ve achieved by capitalizing on the multibillion-dollar sports betting opportunity.”
