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UPCOMING EVENTS

ESPN Signs Deals With DraftKings & William Hill

As ESPN continues to demonstrate an ever-growing focus on sports wagering, The Worldwide Leader announced recent partnerships with DraftKings for fantasy content and William Hill as their official odds supplier. 

Their deal with DraftKings sees the sports betting operator become the exclusive fantasy sports partner for ESPN. DraftKings will be featured on all ESPN digital platforms, also providing fantasy content for their studio shows. 

The new partnership with William Hill is an expansion of ESPN’s previously announced deal with Caesars Entertainment. William Hill recently became the exclusive sportsbook operator for Caesars. The London based bookmaker founded William Hill U.S. in 2012 and is now touted as America’s leading sportsbook operator.

“ESPN is one of the pre-eminent brands in sports. Tens of millions of fans will now have a direct link to our sports betting apps and odds,” said Ulrik Bengtsson, Group Chief Executive Officer of William Hill. “Giving ESPN users this access will accelerate our leadership as we continue to expand in the US.”

The partnership will see William Hill’s sports betting apps featured on ESPN’s wide range of platforms, with the sportsbook also becoming a sponsor of their fantasy products. For William Hill, the agreement with ESPN represents a second major media partnership this year after also becoming the official sportsbook of CBS Sports.

Brandon Contes
Brandon Conteshttp://34.192.167.182
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at [email protected].

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