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Over $15 Billion Expected to be Spent On Federal Elections in 2020

Congressional and presidential candidates will spend billions of dollars to reach voters this year, according to The Center for Responsive Politics. All congressional races could exceed $5.6 billion, the presidential race between Trump and Biden has a $10.6 billion price tag attached to it.

While spending on federal races is astronomical, the frequency of which political ads are running is impressive as well. In Upstate New York, the Rochester and Buffalo markets have been inundated with thousands of political ads that have aired between Sept. 8 and Oct. 18. Since January 2019, there have been 11,043 advertisements broadcast in the Utica market and another 13,051 in the Binghamton market. The cycle-long advertisement numbers locally are less than some other upstate markets, such as Syracuse (38,161) and New York City (16,254).

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Nationwide, Phoenix, Arizona, has been saturated with 52,456 advertisements that have aired between Sept. 8 and Oct. 18.   

Some candidates have chosen to land aggressive online buys as opposed to more traditional methods. The campaigns for U.S. Rep. Anthony Brindisi, D-Utica purchased $360,524 in online advertising. Republican challenger and former congresswoman Claudia Tenney of New Hartford has spent more than $1.1 million.

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