Bonneville International, which owns and operates news/talk stations in Seattle, Phoenix, and Salt Lake City, is reportedly partnering with Quu Inc. to publish programming and advertising messages on vehicle dashboards.
The story was first reported by Radio Facts. According to the company’s website, its software targets prospective consumers by delivering an array of messages to vehicle dashboards.
“We are pleased to be able to enhance the listening experience of our loyal audiences and to provide better branding for both Bonneville’s brands and those of its advertisers,” said Darrell Brown, President Bonneville International. “This partnership with Quu across Bonneville’s markets positions us well to take advantage of new opportunities in the automobile and beyond.”
Quu CEO Steve Newberry reacted to the news lauding Bonneville for its community service.
We’re pleased to empower all of their stations with Quu as a market differentiator and new tool to stay even more connected with advertisers and listeners,” he said.
