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ESPN 1000 Partners With Hard Rock Casino For White Sox Radio

The Chicago White Sox and Good Karma Brands have a new business partner for the team’s radio broadcasts. ESPN 1000 announced earlier this week that the station has signed a multi-year deal with Hard Rock Casino Northern Indiana to be the naming rights sponsor of the White Sox Radio Network.

September marks the beginning of the deal, which runs through the end of the 2023 season. Hard Rock Casino will be a part of every White Sox game from Spring Training through the postseason. The casino will also have a daily presence on other ESPN 1000 shows.

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“Partnering with the Chicago White Sox late last year was monumental for ESPN Chicago! Now, to partner with Hard Rock Casino Northern Indiana to present the naming rights of the White Sox Network to White Sox fans throughout Illinois, Indiana and Iowa is remarkable. I want to thank Matt Schuffert and Joe Branchik and the Hard Rock team! I can’t wait to hear Len Kasper say: ‘The ESPN 1000 Hard Rock Casino White Sox Network’ each game for years to come,” ESPN 1000 Market Manager Mike Thomas said in a press release.

ESPN 1000 became the radio home of the White Sox before the start of the 2021 season. The station carries all games, studio coverage, and weekly shows focused on the team.

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