Good Karma Brands found its new leader in Chicago from within its own ranks. Madison market manager Keith Williams will assume the same role in the Windy City next week. Tom Olson, who had previously been the director of Sales and Marketing in Madison, now becomes that cluster’s market manager.
The movement is the result of Mike Thomas leaving the Chicago office earlier this month to lead Audacy’s Boston cluster. Thomas had served as GM of ESPN 1000 in Chicago since December 2019.
“I’m thrilled to join the team at ESPN 1000 and work with the talented group of teammates and loyal partners we have in Chicago,” Williams said in a press release. “I’m looking forward to furthering Good Karma’s track record as a best-in-class operator of world class brands to ESPN Chicago and can’t wait to get started.”
Keith Williams had been with Good Karma since 1999 and in Madison for the last three years. He is excited to see what his successor can do with 100.5 FM ESPN Madison.
“Tom is an exemplary model of a Good Karma Brands teammate who embodies our six core values. His experience in developing teammates, passion for the organization, and commitment to the community make him an ideal candidate for the role.”
Olsen has been with Good Karma Brands for just over a decade. He worked in the company’s Milwaukee cluster before coming to Madison in April.
“I’m excited to lead one of Good Karma Brands’ heritage markets. Madison is an incredible sports town, and I’m looking forward to working with our talented team, as well as local businesses and marketing partners as we build on our years of serving the passionate sports fans,” he said.
