Spotify is a major player in the podcasting business as the platform is the exclusive home to shows like “The Joe Rogan Experience” and “Call Her Daddy.” As a result, they’re keen on learning from podcast analytics, the future of the media, and the changes podcasting drives.
During Spotify’s All Ears Summit in Berlin, Germany, creators, producers, publishers, advertisers, and more assembled for a conference to discuss the local and global podcast market.
The streaming giants daylong summit had something for everyone. Fans had the chance to hear interviews from well-known podcast producers and hosts.
“I think for the kind of work I do, which is being a journalist, people have to believe that I am telling them what I know to the best of my knowledge,” Sarah Koenig, who’s the host of “Serial.”
“They have to trust me that I’ve done my homework as a reporter … They have to trust you, that you’ve done your job well. That is huge for the kind of work I do.”
Furthermore, those in attendance learned about the art of pitching in a seminar from Netflix and Spotify and how to create podcasts that propel change in a discussion.
“I want to encourage you . . . to do other things with your podcast; to expand your universe. That can mean, for example, make a crime book out of your crime podcast, make a feature film,” Maria Lorenz-Bokelberg, founder of Pool Artists, said.
“Out of your podcast report . . . make a board game out of your talk podcast . . . make toys out of your fiction podcast . . . of course make live shows out of your interview podcasts . . . make theme parks out of your podcasts.”
One of the most interesting takeaways came from Spotify’s Chief Content Officer Dawn Ostroff. Sharing her views on the future of podcasts with TV host Hadnet Tesfai, Ostroff highlighted Germany’s ability to be a leader in the digital audio space.
“I always feel that when it comes to podcasting, Germany is the leader. I look at the German market as the true innovator in this space. Oftentimes they are the first to try, and they see the most success. A lot of markets imitate and replicate what they have done.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
