VPR and Vermont PBS are rebranding as the television, radio, and digital platform will now be known as Vermont Public after officially merging last year. Furthermore, this move reflects the cooperative mission of the state’s public media organization.
“Our new name pays homage to our past while signaling a new mission for the future,” President and CEO Scott Finn said in a press release relayed by Radio Insight.
“Across TV, radio, and digital platforms, we will engage a broader and more diverse audience through stories that bring our community together.”
Over the last year, Vermont Public has researched with the public, staff, and board of directors to understand better the needs, perceptions, opportunities, and challenges for public media in Vermont.
Furthermore, the rebranded name and graphic identity are now live at vermontpublic.org and on its broadcast channels, stations, and digital platforms.
“We’ve been here to engage, inform, and inspire Vermonters for more than fifty years,” according to Marguerite Dibble, the incoming board chair. “And that won’t change. Our core audience will continue to see and hear all the things they love.”
“Their support and loyalty have shaped who we are today. And as the needs of our community evolve, and the media landscape shifts, we want to broaden access for all voices to participate, from every corner of our unique state.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
