Advertisement
Saturday, November 30, 2024
Jim Cutler Voiceovers
BSM Summit 2025

HLN Sees Uptick In Viewers Comes Before End of ‘Morning Express’

Almost all the news outlets suffered brief declines during the Thanksgiving week (for the week ending Nov. 27). The lone cable news channel to see an uptick was HLN, which aired a holiday weekend marathon of the Emmy award-winning political drama “The West Wing” that originally aired on NBC from 1999 thru 2006.

But the positive news at HLN was short-lived as its parent company Warner Bros. Discovery began a new round of layoffs for the news division on Dec. 1. Among those let go, HLN’s long-running program “Morning Express with Robin Meade” ended after a 17-year run. For Nov. 21-25, it averaged 147,000 viewers, including 30,000 in the key 25-54 demographic, according to Nielsen Media Research — a relatively normal amount for the now-defunct morning news show.

WBD’s downsizing also comes at a time CNN had posted its lowest-rated primetime adults 25-54 demo in over 30 years as well as its lowest-rated total day 25-54 demo since May 2014.

- Advertisement -

In the daytime, ABC’s “The View” continued to reign as its No. 1 talk show averaging 2.373 million viewers from Nov. 21-23. Its Thanksgiving Eve telecast (Wednesday Nov. 23) drew 2.591 million viewers — the most-watched edition of “The View” since Mar. 31, 2022. Their guests on Nov. 23 featured actor Kumail Nanjiani (“Welcome to Chippendales”) and legendary R&B singer Patti LaBelle (“A New Orleans Noel”).

ABC’s “GMA3: What You Need to Know”

topped CBS’ “The Talk.” and the recently-installed “NBC News Daily” (which replaced “Days of Our Lives”) for the 11th consecutive week. 

“GMA3” improved on the previous week in total viewers (+2 percent – 1.615 million for Nov. 21-23 vs. 1.580 million for Nov. 14-18), drawing its largest overall audience in 4 weeks (since the week of Oct. 24, 2022) and it’s second largest of the season. Of course, the program’s recent bump in ratings may be attributed to associated tabloid fodder (link: https://pagesix.com/2022/12/01/amy-robach-and-t-j-holmes-not-ashamed-of-their-romance/ )

“The Talk” averaged 1.512 million viewers (from Nov. 21-23); “NBC News Daily” 1.2 million (Nov. 21-22).

- Advertisement -

Five Fox News Channel daytime programs also accomplished besting “The Talk” and “NBC News Daily” during this week, based on total viewers (with three of them also topping “GMA3”): 

“America’s Newsroom” (9-11 AM/ET; 1.804 million)

“Outnumbered” (11 AM/ET; 1.764 million)

“The Faulkner Focus” (12 PM/ET; 1.667 million)

“America Reports” (1-3 PM/ET; 1.519 million)

“The Story” (3 PM/ET; 1.514 million) 

Cable news averages for November 21-27, 2022:

Total Day (Nov. 21-27 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.225 million viewers; 160,000 adults 25-54
  • MSNBC: 0.556 million viewers; 62,000 adults 25-54
  • CNN: 0.428 million viewers; 83,000 adults 25-54
  • HLN: 0.174 million viewers; 38,000 adults 25-54
  • CNBC: 0.118 million viewers; 29,000 adults 25-54
  • Fox Business Network: 0.098 million viewers; 12,000 adults 25-54
  • Newsmax: 0.094 million viewers; 9,000 adults 25-54
  • The Weather Channel: 0.085 million viewers; 15,000 adults 25-54

Prime Time (Nov. 21-26 @ 8-11 p.m.; Nov. 27 @ 7-11 p.m.)

  • Fox News Channel: 1.664 million viewers; 189,000 adults 25-54
  • MSNBC: 0.791 million viewers; 74,000 adults 25-54
  • CNN: 0.433 million viewers; 88,000 adults 25-54
  • HLN: 0.238 million viewers; 51,000 adults 25-54
  • CNBC: 0.208 million viewers; 55,000 adults 25-54
  • Newsmax: 0.118 million viewers; 15,000 adults 25-54
  • The Weather Channel: 0.091 million viewers; 14,000 adults 25-54
  • NewsNation: 0.068 million viewers; 13,000 adults 25-54
  • Fox Business Network: 0.064 million viewers; 11,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. The Five (FOXNC, Mon. 11/21/2022 5:00 PM, 60 min.) 3.484 million viewers

2. The Five (FOXNC, Tue. 11/22/2022 5:00 PM, 60 min.) 3.451 million viewers

3. The Five (FOXNC, Wed. 11/23/2022 5:00 PM, 60 min.) 3.131 million viewers

4. Tucker Carlson Tonight (FOXNC, Mon. 11/21/2022 8:00 PM, 60 min.) 3.091 million viewers

5. Tucker Carlson Tonight (FOXNC, Tue. 11/22/2022 8:00 PM, 60 min.) 3.063 million viewers

6. Jesse Watters Primetime (FOXNC, Mon. 11/21/2022 7:00 PM, 60 min.) 3.040 million viewers

7. Jesse Watters Primetime (FOXNC, Tue. 11/22/2022 7:00 PM, 60 min.) 2.900 million viewers

8. Special Report with Bret Baier (FOXNC, Tue. 11/22/2022 6:00 PM, 60 min.) 2.834 million viewers

9. Special Report with Bret Baier (FOXNC, Mon. 11/21/2022 6:00 PM, 60 min.) 2.788 million viewers

10. Tucker Carlson Tonight (FOXNC, Wed. 11/23/2022 8:00 PM, 60 min.) 2.745 million viewers

22. Rachel Maddow Show (MSNBC, Mon. 11/21/2022 9:00 PM, 60 min.) 1.951 million viewers

148. Erin Burnett Outfront (CNN, Mon. 11/21/2022 7:00 PM, 60 min.) 0.769 million viewers

339. The West Wing “Hartsfield’s Landing” (HLN, Sat. 11/26/2022 8:00 PM, 60 min.) 0.372 million viewers

348. Varney & Company (FBN, Mon. 11/21/2022 10:00 AM, 60 min.) 0.360 million viewers

420. Shark Tank “Shark Tank 813” (CNBC, Mon. 11/21/2022 9:00 PM, 60 min.) 0.275 million viewers

643. Highway Thru Hell “(716) The General” (TWC, Sun. 11/27/2022 9:00 PM, 60 min.) 0.151 million viewers

671. Newsnation: Rush Hour (NWSN, Fri. 11/25/2022 5:00 PM, 60 min.) 0.141 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. The Five (FOXNC, Tue. 11/22/2022 5:00 PM, 60 min.) 0.444 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Mon. 11/21/2022 8:00 PM, 60 min.) 0.439 million adults 25-54

3. The Five (FOXNC, Wed. 11/23/2022 5:00 PM, 60 min.) 0.417 million adults 25-54

4. Special Report with Bret Baier (FOXNC, Tue. 11/22/2022 6:00 PM, 60 min.) 0.391 million adults 25-54

5. The Five (FOXNC, Mon. 11/21/2022 5:00 PM, 60 min.) 0.385 million adults 25-54

6. Tucker Carlson Tonight (FOXNC, Tue. 11/22/2022 8:00 PM, 60 min.) 0.358 million adults 25-54

7. Gutfeld! (FOXNC, Mon. 11/21/2022 11:00 PM, 60 min.) 0.352 million adults 25-54

8. Jesse Watters Primetime (FOXNC, Mon. 11/21/2022 7:00 PM, 60 min.) 0.347 million adults 25-54

9. Tucker Carlson Tonight (FOXNC, Wed. 11/23/2022 8:00 PM, 60 min.) 0.340 million adults 25-54

10. Jesse Watters Primetime (FOXNC, Tue. 11/22/2022 7:00 PM, 60 min.) 0.335 million adults 25-54

67. Rachel Maddow Show (MSNBC, Mon. 11/21/2022 9:00 PM, 60 min.) 0.180 million adults 25-54

68. Erin Burnett Outfront (CNN, Tue. 11/22/2022 7:00 PM, 60 min.) 0.178 million adults 25-54

201. How It Really Happened “Yosemite Mur:Evil Side Pt2” (HLN, Mon. 11/21/2022 12:00 AM, 60 min.) 0.099 million adults 25-54

230. Shark Tank “Shark Tank 1213” (CNBC, Tue. 11/22/2022 9:00 PM, 60 min.) 0.088 million adults 25-54

477. America’s Morning Headquarters (TWC, Wed. 11/23/2022 9:00 AM, 60 min.) 0.046 million adults 25-54

555. Varney & Company (FBN, Mon. 11/21/2022 10:00 AM, 60 min.) 0.038 million adults 25-54

603. Newsnation: Rush Hour (NWSN, Mon. 11/21/2022 5:00 PM, 60 min.) 0.033 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

- Advertisement -

Popular Articles