Bari Weiss, the New York Times columnist who has turned independent newsletter writer, is beginning to lay the groundwork to help build her new media company, The Free Press.
On Tuesday, Axios’ Sara Fischer reported that Weiss has hired ten full-time employees and over a dozen contractors, which comes off the heels of her Substack newsletter and podcast that has seen success.
“I’m responding to a demand, and I’m expanding based on the hunger of the audience. And that hunger and appetite is just huge. We’re at the very, very beginning of what this could be,” Weiss said.
Weiss launched The Free Press four days before schedule last Thursday to jump on the media coverage around her “Twitter Files” reporting. Additionally, the media outlet has already started its first paid marketing campaign.
The campaign for The Free Press will include digital advertising and posters in cities such as Los Angeles, New York City and soon Austin and San Fransisco. “Up until now, we haven’t spent a penny,” Weiss said.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.