Colin Cowherd has never made it a secret that he is wrong a lot and he doesn’t care. He has even turned it into content for his show. Now his podcast network, The Volume, is taking predictions and turning them into a chance for the audience to win money.
The Volume is partnering with VLTED, a social networking sports platform that keep receipts on predictions. Each month, Cowherd and Richard Sherman will host The VLTED Challenge on their respective shows. They will challenge a guest to a series of predictions.
Listeners playing a long as part of The Volume’s Cash Promotional Pool can win up to $10,000 each week.
“We’ve built our content at The Volume around people who are willing to make bold predictions and strong statements,” Colin Cowherd said in a press release. “This is why I felt partnering with VLTED fit perfectly with our strategy.”
The VLTED segments began on Cowherd’s show in Week 1 of the NFL season. They will begin later this month on Sherman’s show.
“We view the Volume Network, Colin Cowherd, and Richard Sherman as the perfect fit to communicate the benefits of VLTED to the community of sports enthusiasts,” Paul Staubi, CEO of VLTED said.
