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Tucker Carlson Plotting More Content for X

X, formerly Twitter, might be hitching itself to Tucker Carlson for the foreseeable future. X CEO Linda Yaccarino has reportedly landed an agreement with the former Fox News host, which might mean more content from Carlson.

The Washington Post’s Sarah Ellison reports that Carlson and X reached an agreement earlier this month. Furthermore, Ellison speculates that there will be a substantial increase in the amount of Carlson content available on the platform in the future.

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Yaccarino is tasked with making X a platform similar to YouTube or TikTok: a hub for original video content. However, the reporting from Ellison reveals that so far, the plan isn’t moving in the right direction.

According to the newspaper, the broader strategy has not yielded any positive results so far. Since Musk acquired the company about a year ago, the overall activity on the platform has significantly declined. 

The number of active users has dropped by over 30 percent, and traffic-measuring tools indicate that overall activity on the site, including from advertisers, has also plummeted.

This latest reported deal with X comes on the heels of other agreements that Carlson has struck.

Tucker Carlson struck a deal with the shopping app Public Square, also known as PublicSq, worth at least $1 million. Additionally, he has received $15 million in a round of fundraising to grow his new media company. 

Eduardo Razo
Eduardo Razo
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at [email protected].

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