Four Eastern Conference teams took the court on Wednesday night for the first two games within the 2024 National Basketball Association Play-In Tournament, both of which were broadcast by ESPN. The network’s NBA on ESPN broadcast property began its live game coverage with a matchup between the No. 7 Philadelphia 76ers and No. 8 Miami Heat, which featured stars such as Joel Embiid, Jimmy Butler and Tyrese Maxey.
A dramatic late-game comeback secured a one-point victory for the 76ers and attained an average of 3.40 million viewers on ESPN and ESPN2, which is up 52% over last year’s matchup between the regular-season seven and eight seeds in the conference. Additionally, the game peaked with 5.49 million viewers at 9:30 p.m. EST on ESPN. Play-by-play announcer Mike Breen, analysts Doris Burke and JJ Redick and reporter Lisa Salters were on the call for the game, averaging 3.31 million viewers on the network. An alternate broadcast – NBA Unplugged with Kevin Hart – was broadcast on ESPN2 and co-produced by ESPN, Omaha Productions and Hartbeat and averaged 98,000 viewers.
The 76ers-Heat game attained the spot for the most-watched Eastern Conference Play-In Tournament game of all time and the sixth-largest audience among the 23 telecasts of matchups in the round, which was introduced in 2021. Jon Lewis of Sports Media Watch reported that it was also the most-watched Play-In Tournament game that did not include the Los Angeles Lakers or Golden State Warriors.
The second game of the night featured the No. 9 Chicago Bulls against the No. 10 Atlanta Hawks with Ryan Ruocco, Richard Jefferson and Cassidy Hubbarth on the call. The Bulls ended up winning the game by a final score of 131-116, which attained an average of 3.07 million viewers. This metric is up 31% from the matchup between the regular-season ninth and 10th seeds in the conference last year and is now the second-most watched Eastern Conference Play-In Tournament game ever.
As a whole, ESPN averaged 3.25 million viewers for its broadcasts of the Play-In Tournament across ESPN and ESPN2, which is up 25% from last year. NBA Countdown, which was hosted by Malika Andrews and included analysts Stephen A. Smith, Michael Wilbon and Bob Myers, averaged 591,000 leading into the doubleheader of games. This edition of the studio program was up 52% from the comparable broadcast last year that preceded NBA Play-In Tournament coverage on the network.
ESPN will resume its NBA broadcasts when the Miami Heat and Chicago Bulls battle to attain the final spot in the Eastern Conference playoffs. The winner of that matchup will face the Boston Celtics, starting on Sunday, April 21 at 1 p.m. EST on ABC. ESPN recently announced its Game 1 coverage of the NBA Playoffs, which includes a six-game slate across network platforms over the weekend. David Roberts, ESPN Head of Event & Studio Production, also discussed the coverage earlier this week with members of the media.
