Comcast’s Peacock added 3 million subscribers in the first quarter of 2024, which was helped by the exclusive airing of the Chiefs-Dolphins playoff game, the company said in its earnings report this week. The report also said revenue increased 54% year over year from $685 million to $1.1 billion. In total, Peacock lost $639 million compared to a loss of $704 million the prior year.
“Peacock remains one of the fastest growing domestic streamers with impressive acquisition, retention and engagement trends,” Chief Executive Brian Roberts said in a release.
In total, Peacock subscribers have climbed 55% year over year to reach 34 million. While domestic advertising revenue was flat, the expectation is the upcoming Paris Olympics will boost the advertising dollars for the year.
The Chiefs-Dolphins game on Saturday January 15 was the most streamed event ever in the United States, drawing 23 million viewers. Engagement with the playoff game accounted for the largest internet event in history, according to this data, with 30% of internet traffic prioritizing the game.
