Bleacher Report and House of Highlights, digital outlets within the TNT Sports division of Warner Bros. Discovery, recently completed a strong June and July that underscored their impact among the next generation of sports fans. Among consumers in the Persons 18-34 demographic, the Bleacher Report platform attained 14 million unique visitors during the month of June. Additionally, these users averaged 128 minutes per visit, contributing to Bleacher Report and House of Highlights combining to record 5 billion cross-platform views on social media in the month.
Last week, the House of Highlights Creator League hosted dodgeball and five-on-five basketball showdown events at Dream Con 2024 in Atlanta, Ga. and surpassed previous records pertaining to live viewership and social media scale. The basketball game peaked at 427,000 live viewers, a 126% increase over the last time the company presented the event. Live viewers watched the event for more than 23 minutes on average, which represents another high for the company. The basketball stream became the No. 1 trending video on the YouTube ‘Global Trending’ list amid the Opening Weekend of the Olympic Games Paris 2024.
The dodgeball stream amassed a live concurrent viewership that peaked at 259,000, the second-best mark in Creator Lague history. Social media channels for House of Highlights featuring content from Creator Lague events catalyzed over 138 million cross-platform views and 11 million cross-platform engagements, the most-viewed original content moment in the history of the company. Several innovations were showcased during the venture, including a mic’d up creator referee, celebrity creator coaches, an in-game one-on-one challenge and surprise participation from other creators.
Bleacher Report named Dallas Cowboys linebacker Micah Parsons as the president of B/R Gridiron in accordance with a multiyear extension continuing his digital show, The Edge with Micah Parsons, with the company. Warner Bros. Discovery branded its sports tier on Max using the company name, which features live game broadcasts, on-demand programs and other distinctive content available for subscribers. Bleacher Report and House of Highlights have been implemented within recent media rights agreements at Warner Bros. Discovery and TNT Sports, including the French Open, Big East Conference and the Mountain West Conference.
