DeWayne ‘D-Wayne’ Taylor has joined Alpha Media’s Top 40 KFRX (Lincoln’s Hit Music)/Lincoln, NE for ‘D-Wayne in the AM.’
Through a partnership, Whatever Collective, a Lincoln-based live-events specialist team founded by Taylor in 2015, it will bring its roster of DJs, emcees, photographers, videographers, and graphic/apparel designers to elevate live events hosted by Alpha Media-Lincoln stations and its partners.
Katie Philippi, Alpha Media Lincoln Market Manager, said, “We are elated to welcome D-Wayne back to KFRX, Monday through Friday from 6 a.m. to 10 a.m., to host his show “D-Wayne in the AM.” His energy, passion, connection to the community, and overall expertise offer a huge complement to our brand. We are excited to begin a unique and innovative partnership with Whatever Collective to super-serve our community, fans, and advertisers.”
Taylor added, “When I started my radio career, I couldn’t have imagined that the Collective I founded would find such a forward-thinking media partner. I founded Whatever Collective in the same year I started my career on KFRX, making for a serendipitous moment for me and all the talent under Whatever Collective. Now, with Alpha Media-Lincoln’s genuine commitment to community engagement and support for our growth, we have the perfect partner to elevate our community and take my radio career to new heights. It’s refreshing to collaborate with an organization that truly values innovation and supports local talent.”
Taylor spent eight years at the KFRX from 2014-2022. He was also the PD and morning Host at NRG Media’s Rhythmic Top 40 KBBK (Red 94.5)/Lincoln until his departure last May.



