Pete Mundo

169 POSTS
Pete Mundo is a weekly columnist for Barrett Media, and the Vice President of News/Talk for Cumulus Media, while also hosting "Mundo in the Morning" and programming KCMO Talk Radio in Kansas City. Previously, he was a fill-in host nationally on FOX News Radio and CBS Sports Radio, while anchoring for WFAN, WCBS News Radio 880, and Bloomberg Radio. He’s also the owner of the Big 12-focused digital media outlet Heartland College Sports. To interact, find him on X @PeteMundo.

AI Can’t Replace What News/Talk Radio Does Best

Over the past few years, we've heard a lot about what's next. What's next in audio, what's next in content creation, what's next in...

The News/Talk Radio Lesson From the RNC’s Scheduling Blunder

I was at the gym on Labor Day and, not surprisingly, the men aged 25 to 54 weren't talking about politics. They were talking about the Seahawks and Patriots. The 49ers and Rams. They were talking about fantasy football, sports betting and the return of the NFL. They weren't talking about a manufacturing speech in Dallas on a Wednesday night.

Why the Lindsay Clancy Case Should Be Topic A For News/Talk Radio

The story isn't simply a mother murdering her three children. That's not really compelling talk radio. The story has evolved into a national debate over mental health, criminal responsibility, pharmaceuticals, parenting, and the justice system.

Would Scott Jennings Really Leave CNN and Radio Behind for the White House?

For an up-and-coming political communicator, White House press secretary can be a career-defining opportunity. It can take someone from relative obscurity to national prominence almost overnight.

Why Talk Radio Has a Built-In Advertising Advantage Over Independent Podcasters

The question isn't whether podcasting will cannibalize radio. The bigger risk is allowing others to monetize our listeners after they turn off the radio.

Breaking

How Radio Lost the Hustle to Local Campaigns

"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?

I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?