Mike Stern

134 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

10 Thoughts from 13 Years of Radio Consulting

Columns Mike Stern Mike Stern -
When I was going to Michigan State, radio station faculty advisor Gary Reid knew I wanted to go into programming. So he got me...

Harv Blain: Radio Consulting Done Right Starts With Relationships

Features Mike Stern Mike Stern -
"With a lot of clients, you've worked with them for so long you know the Program Director's kids and remember when the first one got married. You know all about that stuff and that kind of personal relationship is helpful in actually getting things done."

The State of Classic Rock in Three Stories

Features Mike Stern Mike Stern -
"Individually, each story says a little about the format’s health."

Why Jake Kaplan Believes Listeners Will See Through AI Voices

Features Mike Stern Mike Stern -
"I don't use it to do the whole promo, it's just a little accent here and there.”

Classic Rock New Releases Flood Record Stores Before the Holidays

Music Mike Stern Mike Stern -
"just being aware of all the activity around artists at the format is never a bad thing"
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Breaking

Behind the Scenes of Pete Mundo’s Radio Interview With President Trump

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He nailed the delivery. Which, love him or not, you can’t deny: the ability to hold and capture an audience has been there for decades, and it’s part of how the President rose to power as the leader of the free world.

The Golics Shows How ESPN Can Make Radio Content Work Well on Television

Columns 0
"There is a certain charm to this father-son combination. It brings a warm, family feel to the program."

If Political Attack Ads Were Country Songs

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"Instead of an ominous narrator warning that a state representative skipped 80% of legislative roll calls, add a weeping fiddle and a driving kick drum."

What the Midterm Election Results Mean for News/Talk Radio Hosts and Programmers

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I’ve been on the record for a long time saying you shouldn’t go all Trump, all the time anymore. However, the results show something deeper that deserves analysis.