The Industry According To: Zack Zalon, Super Hi-Fi
"Radio's biggest threat is actually coming from inside the building, not from exogenous sources."
The Industry According To: Michael Starr, Glassnote Records
"How many of today's artists and hits from this decade will still be in core libraries with steady touring careers 2 decades from now?"
The Industry According To: Tyson Haller, Shelter Music Group
"Giving radio access to the band for interviews, meet and greets, sessions and stuff like that is just as important as when I am working a single up the charts."
The Industry According To: Sean Ross, Advantage Music Research
"If you look at Top 40 ratings now, just following callout and keeping “Ordinary” or “Golden” in power indefinitely isn’t working for people."
The Industry According To: Gene ‘Bean’ Baxter, SiriusXM Lithium
"I’ve been in radio for 49 years this year and still love it as much as ever but there is no doubt these are challenging times."
The Industry According To….Pat Paxton, Saga Communications
"There is some amazing radio being done in smaller markets. Incredibly talented people who could be working in major markets but choose not to. I think they are underappreciated and underestimated in our industry."
The Industry According To….Randy Lane, The Randy Lane Company
"If you want ratings and revenue, the radio show must be priority #1. The ROI still favors the show first and digital as an important second."
The Industry According To….Kevin LeGrett, Beasley Media Group
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."
The Industry According To….Woody, Premiere Networks
"I don’t believe in “local for the sake of being local.” Just because it’s local doesn’t mean it’s interesting."
The Industry According To….RJ Curtis, CRS
"Radio is the original street team for country artists and music."
