Industry Guest Columns

“People don’t buy negativity. They buy enthusiasm."

"Every leader’s tenure eventually comes to an end. When yours does, how do you want to be remembered?"

"If your brand needs explaining, it’s not fully baked."

"Contrary to the industry naysayers, I believe there is a path forward to make radio great again."

"If I was an employer, I would be keenly aware that my team is in a content arms race that escalates every week"

"When I signed a 3-year deal in January of 2021, I appreciated the stability and consistency. I don’t regret that choice, but so much has changed since then."

If talk radio is the original social media, ponder for a moment, social media … without comments. It’s like food without spice. Bland.

"When it comes to creating media, the barrier to entry has been obliterated. As a result, there is too much content competing for a finite amount of attention."

"I’ve had an amazing life because of radio, and have done things I could only dream of because of it. For that I am eternally grateful. But this job is not fun anymore. The pay is still low, and I’ve seen more people cry at work the past two years than I’ve seen in the previous thirty."

"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."