Is the Influencer Marketing Bubble Bursting? Omnicom’s Backslash Thinks So
Global influencer marketing spend was over $32 billion in 2025, but Backslash says this is a bubble that is bursting.
Numeris Radio Local+ Explained: How Canada’s New Radio Measurement Really Works
“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”
Could Canada’s Radio Diary Replacement Be the Future of US Radio Ratings?
PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.
How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”
ESPN, Fox, CBS and NBC Media Rights Deals Can’t Keep College Athletics Profitable
94% of the 352 DI schools lost money on athletics, with a median gap (half above and half below) of $20.8 million. All DII schools lost money on athletics. Read those results, and you may believe the U.S. radio industry isn't in such bad shape.