Dr. Ed Cohen

154 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns Dr. Ed Cohen Dr. Ed Cohen -
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.

Is Nielsen’s Diary Service Headed for a Major Overhaul?

Business Dr. Ed Cohen Dr. Ed Cohen -
What Nielsen is proposing is both radical and evolutionary at the same time.

What a Real Nielsen Radio Diary Participant Thinks About the Process

Business Dr. Ed Cohen Dr. Ed Cohen -
He balked at the idea of carrying the diary around along with a pen to write down entries.

Inside the Cumulus-Nielsen Oral Arguments at the U.S. Appeals Court

Columns Dr. Ed Cohen Dr. Ed Cohen -
To paraphrase another slogan, "They argue, you decide."

Nielsen CEO Karthik Rao’s Promise Rings Hollow for Radio Broadcasters

Columns Dr. Ed Cohen Dr. Ed Cohen -
"If Karthik Rao's quote is something more than puffery, he and his company need to show some love to the radio side of Nielsen's business."
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Breaking

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.

The Show Behind the Show: What It Takes to Produce Radio’s Biggest Events

Columns 0
"For radio station teams, the lineup is just one corner of the 1,000-piece jigsaw puzzle that is event production."