Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?

Why the NFL’s Nielsen Ratings Complaint Isn’t Anything New

Columns Dr. Ed Cohen Dr. Ed Cohen -
Let's ride the time machine to the end of 1962.

YouTube Redefines “View”: What the New Metric Really Means

Columns Dr. Ed Cohen Dr. Ed Cohen -
A lot of what passes for media measurement discussion has recently focused on YouTube's announcement of a change to the definition of a "view"...

Why the Radio Industry Will Never Cut Its Way to Prosperity

Columns Dr. Ed Cohen Dr. Ed Cohen -
I haven't heard that any of the top folks in the publicly held radio companies are saying, "Our companies aren't doing well. I've made a lot of money, so I'm going to work for a greatly reduced salary and benefit package until we can turn this around. That might save some jobs in my company."

How Declining Response Rates for Election Polls and Media Ratings Are Reshaping Survey Research

Columns Dr. Ed Cohen Dr. Ed Cohen -
I was on a Zoom call last week with one of my former bosses, and we agreed that we're glad we're not doing surveys for a living anymore. It's a very tough business, and all these factors can cause some strange results.
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Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?

Columns 0
I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?