Dr. Ed Cohen

106 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He enjoys hearing your thoughts so please feel free to reach him at doctoredresearch@gmail.com.

Exclusive articles:

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

Is Christian Radio About to Rise?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Commercial or non-commercial, local or national, the research says God is doing better these days, and that suggests that contemporary Christian ratings could be heavenly.

How Worried Should NPR Be About the Future?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.

What Matters to College Radio Stations Trying to Attract the Next Generation?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s reassuring that so many college students still find radio/audio fun and want to be part of it.

What Should the Future of the Media Rating Council Actually Look Like?

Columns Dr. Ed Cohen Dr. Ed Cohen -
“Trust” and “credibility” are tough when the systems are so complicated and so many dollars are at stake.
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