Dr. Ed Cohen

You're probably thinking, "Ed, why should I care about all that, especially after a holiday weekend?" Both the Quadrennial Report and the Communications Marketplace Report are due this year. It matters because these reports become the basis for changing the media ownership rules.

We are living through a media revolution, and if anyone claims to know where things are going, be sure to check back in a few years and see how far their projections were from reality.

Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.

Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.

What Nielsen is proposing is both radical and evolutionary at the same time.