Dr. Ed Cohen

170 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”

ESPN, Fox, CBS and NBC Media Rights Deals Can’t Keep College Athletics Profitable

94% of the 352 DI schools lost money on athletics, with a median gap (half above and half below) of $20.8 million. All DII schools lost money on athletics. Read those results, and you may believe the U.S. radio industry isn't in such bad shape.

Nielsen v. Cumulus Heads to the Supreme Court Over $1.2 Million

"Nielsen and its private equity owners have revealed their true colors. If you're part of the radio industry, they don't care about you. The company wants your money, full stop."

Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?

I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?

Why the NFL’s Nielsen Ratings Complaint Isn’t Anything New

Let's ride the time machine to the end of 1962.

Breaking

UMG Layoffs Hit MCA Nashville Leadership, Promotion Staff

"We are deeply grateful for the contributions of the people leaving us."

Oxford Road’s Dan Granger: Host-Read Ads Remain Podcasting’s Golden Goose

"Both men pointed to live events as an overlooked opportunity."

CNN Strikes AI Partnership with Google

"Google’s innovation with generative AI has changed how people discover information and content, and now those tools will help us explore new ways to discover and engage audiences.”

The Bret Mega Show to Split Hosts Between Two Cities

The split allows The Bret Mega Show to maintain a presence in St. Louis while relocating two of its hosts.