Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

What a Real Nielsen Radio Diary Participant Thinks About the Process

Business Dr. Ed Cohen Dr. Ed Cohen -
He balked at the idea of carrying the diary around along with a pen to write down entries.

Inside the Cumulus-Nielsen Oral Arguments at the U.S. Appeals Court

Columns Dr. Ed Cohen Dr. Ed Cohen -
To paraphrase another slogan, "They argue, you decide."

Nielsen CEO Karthik Rao’s Promise Rings Hollow for Radio Broadcasters

Columns Dr. Ed Cohen Dr. Ed Cohen -
"If Karthik Rao's quote is something more than puffery, he and his company need to show some love to the radio side of Nielsen's business."

Is AI Really the Fix for the Overload of Streaming Ads?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.

What a Radio Class at WKU Can Teach the Industry About Its Future

Columns Dr. Ed Cohen Dr. Ed Cohen -
Your feedback will help me talk to the faculty about what can be improved in terms of turning out high-quality graduates ready to take on the media world.
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World Cup Lessons Every Radio Program Director Must Hear

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As we look back at the holiday weekend, the...

David Roberts Reflects on Retirement, Diversity, and the Future of ESPN

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"Working at ESPN, you’re working with arguably the best people in the industry. Because of that, a great deal of our goals were accomplished through collective effort and teamwork. It’s nice to sit back and reflect on the things we accomplished as a team together."

Tanner of KFBW Portland Proves Adapt or Die Works

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If you spend five minutes talking to Tanner, the...

Why Jesse Kelly Refuses to Take Live Callers During His Premiere Networks Show

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"I was a radio listener a long time before I did it. The second it was, 'Let's go to the phones,' I couldn't change the channel fast enough. So I just don't do it."