Dr. Ed Cohen

154 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Is AI Really the Fix for the Overload of Streaming Ads?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.

What a Radio Class at WKU Can Teach the Industry About Its Future

Columns Dr. Ed Cohen Dr. Ed Cohen -
Your feedback will help me talk to the faculty about what can be improved in terms of turning out high-quality graduates ready to take on the media world.

Can Radio Capitalize on Netflix, Spotify ‘Streamflation’ Price Hikes?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Where does radio fit in with all this? It's still free.

The Self Inflicted Wound Public Broadcasting Continues to Create

Columns Dr. Ed Cohen Dr. Ed Cohen -
Some free advice: Don't tell listeners to find somewhere else to spend their valuable media time.

Is It Time for Cumulus Media to Sell Westwood One and Walk Away?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If a buyer could be found that doesn't own local stations, the problem goes away.
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Breaking

Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

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"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

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What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

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"It offers a voice that reminds the listener that somebody is actually there."

Inside Manraze: How Def Leppard and Sex Pistols Members Formed a Trio

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"Oh, he's in that bloody heavy metal band"