Why Nielsen Keeps Sweetening The Deal For PPM Panelists
Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.
Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.
Is Nielsen’s Diary Service Headed for a Major Overhaul?
What Nielsen is proposing is both radical and evolutionary at the same time.
What a Real Nielsen Radio Diary Participant Thinks About the Process
He balked at the idea of carrying the diary around along with a pen to write down entries.
Inside the Cumulus-Nielsen Oral Arguments at the U.S. Appeals Court
To paraphrase another slogan, "They argue, you decide."