Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Ratings Give You Nothing to Fear Except 3rd Grade Math

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you’re uncomfortable with ratings, I’m here to tell you that it’s really not hard. For years, I’ve said if you can add, subtract, multiply, and divide, you’re good. 

Should Nielsen Have A Point of View?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If Nielsen is suggesting particular content, can we count on Nielsen to be neutral in terms of their data collection procedures? 

In Nielsen Surveys, One Word Can Make All The Difference

Columns Dr. Ed Cohen Dr. Ed Cohen -
There are so many ways to screw up survey questions (and I’ve made my share of mistakes in the past), but let’s start by focusing on one word: “and”. 

What is a Radio Quarter Hour?

Columns Dr. Ed Cohen Dr. Ed Cohen -
This column will attempt to demystify (or perhaps mystify) the term for radio people because it can be defined in a few different ways.

AM Radio Still Has Challenges Despite Ford’s Reversal

Columns Dr. Ed Cohen Dr. Ed Cohen -
An AM tuner in every car is good, but a new law won’t fix the underlying problems.
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."