Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Nielsen Will Face Many Questions With Major Methodology Changes

Columns Dr. Ed Cohen Dr. Ed Cohen -
Let’s consider the potential reasons for differences in results between the paper diary and an online version.

Is The Radio Diary Dead?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...

Why Radio Cume Matters

Columns Dr. Ed Cohen Dr. Ed Cohen -
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.

Welcome To Your Research Class

Columns Dr. Ed Cohen Dr. Ed Cohen -
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."
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Breaking

Jacques Doucet, Voice Of The Montreal Expos, Dies At 86

Sports 0
"He was certainly a giant, and his loss is immense."

FOX Sports Unveils College Football Broadcast Teams For 2026 Season

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"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."

Bob Stilson Retires From The Breeze Buffalo Mornings

Music 1
"Stilson's exit marks another chapter closing for local Buffalo radio."

Family of 93 WIBC’s Matt Bair Releases Statement Following Unexpected Death

News 0
"His death was accidental, and we do believe at this time that alcohol was a contributing factor."