Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Nielsen Will Face Many Questions With Major Methodology Changes

Columns Dr. Ed Cohen Dr. Ed Cohen -
Let’s consider the potential reasons for differences in results between the paper diary and an online version.

Is The Radio Diary Dead?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...

Why Radio Cume Matters

Columns Dr. Ed Cohen Dr. Ed Cohen -
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.

Welcome To Your Research Class

Columns Dr. Ed Cohen Dr. Ed Cohen -
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."
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Breaking

Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."