Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

In Nielsen Surveys, One Word Can Make All The Difference

There are so many ways to screw up survey questions (and I’ve made my share of mistakes in the past), but let’s start by focusing on one word: “and”. 

What is a Radio Quarter Hour?

This column will attempt to demystify (or perhaps mystify) the term for radio people because it can be defined in a few different ways.

AM Radio Still Has Challenges Despite Ford’s Reversal

An AM tuner in every car is good, but a new law won’t fix the underlying problems.

Nielsen Will Face Many Questions With Major Methodology Changes

Let’s consider the potential reasons for differences in results between the paper diary and an online version.

Is The Radio Diary Dead?

Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...

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Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts

The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.