Peter Thiele

157 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

Why News/Talk Radio Hosts Are Losing Focus in the Studio

Hosts and producers are so worried about missing a social media post, a text, a sext, or watching their DraftKings account. Let the studio be about radio.

Why News/Talk Radio Program Directors Should Stop Playing It Safe

News/talk radio needs to innovate and not just play protect-the-platform strategies. Focusing on content and the imagination of experimenting is key

What Stephen Colbert’s Cancelation Can Teach News/Talk Radio Hosts

If you are a news/talk host, your job is to tell the truth from your point of view. You don't want to be a parody of yourself.

Why Unpredictability Is News/Talk Radio’s Most Underrated Weapon

There are hosts whose next sentence I can predict without hesitation. That is certainly problematic. The unexpected is essential for your show.

How News/Talk Radio Imaging Can Fix the Format’s Cume Crisis

The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.

Breaking

iHeart Media Reshuffles Hot 99.5 and Z104.3 Lineups After Fred Show Launch

"iHeart is clearly investing in Gomez, moving him into a higher-profile slot — a vote of confidence in his growing company role."

Provident Entertainment Promotes Josie Hardin and Reagan Hughes to Director Roles

"A unique combination of strategic thinking, marketing expertise, and genuine passion for both our artists and industry."

‘Move the Sticks’ Podcast Officially Comes to an End

"It's been a fantastic run for the MTS podcast. Partnering with a respected colleague and friend on 1K+ episodes has been a career milestone."

Five ESPN Studio Programs Earn Best May Viewership Ever

"PTI led all studio shows with 703K viewers, its best May since 2019."