Peter Thiele

164 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

Why News/Talk Radio Hosts Need to Realize Transactional Relationships Are Killing Your Brand

Speaking with that one person is essential to your success. Every fan is a gift, and in today's segmented media landscape, those interactions matter more than ever.

Emery Songer’s Viral Video Captures the Heart of News/Talk Radio

If you have been given the microphone on a news/talk station, there are many very cool things about it. Emery's introspective musings are a reminder of the gift that you have as a host.

News/Talk Radio Burnout: When It’s Time to Walk Away

How do you reconnect with that first moment of love? If that love has changed, is it time to walk away on your own terms and divorce the industry?

How Storytelling By News/Talk Radio Hosts Can Transform Endorsement Spots

The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.

After the iHeartMedia Layoffs: Here’s What to Do Next Whether You Want to Stay in Radio

Don't be discouraged — take this on. If you work for one of the companies that have been struggling with debt, start making your plan for what is next today. Protect yourself.

Breaking

Tom Corson Elevated to WMG Chief Operating Officer

"One of the most dynamic, respected, and effective executives in the music business."

Audacy to Shut Down 840 KXNT in September

"This wasn’t an easy decision.”

Chris Carlin: CBS Sports Possibly Attempting To Get Out Of Contract With Tony Romo

"Is Tony Romo ever going to call its game again for CBS? I think if you asked them today, their preference is no, and they would like to get out."

Spotify Campaign Lift AI Tool Justifies Discovery Mode Royalties

"Discovery Mode has drawn criticism as streaming payola since launch."