Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts
The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.
How News/Talk Radio Stations Can Use Breaking News Promos to Win
Obviously, your station’s spot load and corporate initiatives may dictate promo schedules. Including promos that repeat in rotation, I have approximately 50 promos in that rotator.
Why News/Talk Radio Stations Must Preserve Their History Before It Disappears
I may be living in some sort of fantasyland that I frequently rail about in these columns. I don’t believe that these special moments are unusual or examples of confirmation bias. This is real life.
Why News/Talk Radio Hosts Should Never Book Their Own Guests
Too much familiarity can create an inside conversation that loyal P1 listeners will get but that will be difficult for non-regular listeners to follow. Our shows should always be designed around what the target audience is experiencing, discussing, and feeling.
News/Talk Radio vs. Social Media: Why We Have to Win the Race to Breaking News
We live in an on-demand world. People expect immediate information, and with their cell phones, they can get it.