Peter Thiele

160 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

After the iHeartMedia Layoffs: Here’s What to Do Next Whether You Want to Stay in Radio

Don't be discouraged — take this on. If you work for one of the companies that have been struggling with debt, start making your plan for what is next today. Protect yourself.

Why News/Talk Radio Hosts Should Care More About Nielsen Than Instagram Likes

Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.

Radio Stations for Sale: How Profitability Is Reshaping Small Markets

Tradition is nice, but it is not necessarily embraced by advertisers or listeners.

Why News/Talk Radio Hosts Are Losing Focus in the Studio

Hosts and producers are so worried about missing a social media post, a text, a sext, or watching their DraftKings account. Let the studio be about radio.

Why News/Talk Radio Program Directors Should Stop Playing It Safe

News/talk radio needs to innovate and not just play protect-the-platform strategies. Focusing on content and the imagination of experimenting is key

Breaking

MOViN 92.5 Seattle Adds Israel Nunnelly to Afternoon Drive Lineup

Hubbard Seattle has hired Israel "Izzy" Nunnelly as the...

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 2 Recap

Day 2 of the 2026 Barrett Media Audio Summit Presented by Point...

West Virginia Mountaineers Radio Returning to WVRC Media

"We look forward to working closely with Learfield and West Virginia University to provide the best possible coverage and experience for all Mountaineer fans. Let’s Go!”

Cox Media Group Names Danny Bortnick VP of Local Revenue and Client Growth

"Danny is a results-driven revenue leader with a strong track record of building high-performing teams and driving revenue growth across multiple platforms."