Peter Thiele

160 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

What Stephen Colbert’s Cancelation Can Teach News/Talk Radio Hosts

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If you are a news/talk host, your job is to tell the truth from your point of view. You don't want to be a parody of yourself.

Why Unpredictability Is News/Talk Radio’s Most Underrated Weapon

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There are hosts whose next sentence I can predict without hesitation. That is certainly problematic. The unexpected is essential for your show.

How News/Talk Radio Imaging Can Fix the Format’s Cume Crisis

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The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.

News/Talk Radio and the On-Demand Problem No One Has Solved Yet

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One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.

What Fox News, CNN, and Newsmax Can Teach News/Talk Radio About Guest Booking

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Treat every moment on your station or show as a precious commodity.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."