AM Radio Is on Life Support, and the FCC Helped Put It There
AM's demise is connected to terrible content. Can AM rise again? It's all about content.
Why Your News/Talk Radio Station’s Male Demo Craves Sports Talk
It is estimated that 50-plus million Americans play fantasy football. Of that 50,000,000 figure, 65% are men. The players are affluent as well. These two stats mirror your audience.
Why News/Talk Radio Hosts Need to Rethink the ‘Expert Guest’ Obsession
No listener remembers a dull interview with the mayor about the next city council meeting. No listener will stop you at the hardware store to compliment you on that great question about the new traffic circle. Make connections by sharing what makes you tick.
Why News/Talk Radio Hosts Must Guard Against Confirmation Bias
Develop your own thoughts, observations, and opinions. You are being paid to provide originality. People love your show because of you. Be that thought leader.
What Every Radio Professional Should Know About Severance Agreements
I have been downsized and fired. I know your emotions. You have every right in the world to be angry. Here is the truth: it doesn't help you to disparage your former employer.