Why News/Talk Radio Is Shrinking — and How to Fix It
Hey, news/talk — if your focus is on pleasing the people who have been there since the ’90s, you will always be shrinking.
How to Build a News/Talk Radio Brand That Actually Means Something
Considering that there are millions of distractions, what is your unique market position? I will give you a hint: Your unique market position should center on your opinions and observations.
The One Habit That’s Made Me a Better Radio Program Director
Most people are myopic. They are only focused on what is in front of them. It is a tough concept to teach and even harder to understand.
Google Search Data Doesn’t Lie: Here’s What the News/Talk Radio Audience Really Wants
I am telling you that being the one-stop information shop is not a winning strategy for your show. It is about your opinion and observations.
News/Talk Radio Has a Blind Spot and It’s Costing You Listeners
There is more to life than the news cycle, the president's latest social media post, those rascally Democrats, and other frequent topics.