The 2024 Campaign Season News/Talk Playbook
This is your show. Don’t get caught up in the campaign before your audience is actually really interested.
6 Tips For Dealing With Publicists
I’ll give you my rules for the people slinging guest pitches.
Sales Productivity Protects You From Hedge Fund Uncertainty
"The good news is that most radio station clusters are still very profitable. The bad news, the debt makes many clusters unprofitable."
9 News Radio Writing Tips
Journalism schools teach newspaper writing techniques. Seemingly, a lot of radio news is written in that style.
How to Balance National Topics on a Local Show
Local shows should focus on local topics and ignore national topics, right? No, that is wrong.
It is all about Topic A: What are people talking about? ...