Keith Cunningham

95 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According to: Jill Weindorf, Concord Label Group

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"Overall, radio helps contextualize the artist. It creates cultural awareness, drives more curated exposure, and can help build community."

Radio Keeps Earning a C+ When It Has A-Level Talent

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"Today's system rewards tenure over talent, safeness over boldness, and sameness over creativity."

The Industry According To: Leigh Jacobs, NuVoodoo

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"Stations MUST work to build cume all the time."

Why Rock Radio Brands Must Stay Loud Between Memorial Day and Labor Day

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"Every radio show or brand is one Lake Powell boat trip away from being replaced by whatever a friend puts on Bluetooth."

The Industry According To: Peter Katsis

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"All your work and creative ideas should stem from the art itself."
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"A unique combination of strategic thinking, marketing expertise, and genuine passion for both our artists and industry."

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"PTI led all studio shows with 703K viewers, its best May since 2019."