Keith Cunningham

119 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Fantasy Football Draft Strategy for Rock Radio Programmers

Columns Keith Cunningham Keith Cunningham -
"Most PDs and talent play fantasy football. Sadly, most aren't included in the budget process at their stations."

The Industry According To: Dave “Chachi” Denes, Benztown

Features Keith Cunningham Keith Cunningham -
Thank you for checking out The Industry According To. Every Tuesday we speak with a different expert or leader from the vast music industry...

MTV’s Decision to Drop the Rock Category From the VMA Awards is Ridiculous

Columns Keith Cunningham Keith Cunningham -
"In fact, isn't this how the Rock story is supposed to go? Rock is always the underdog. The outsider. "

The Industry According To: Art Alexakis, Everclear

Features Keith Cunningham Keith Cunningham -
"If people want to hear the hits, I play the hits. I play fan favorites. I play requests. Furthermore, why wouldn't you want to make people happy?"

Why Teenagers Ignore Radio But Love Music

Columns Keith Cunningham Keith Cunningham -
"Is that the perfect hour on your station? No. On any station? No. But it was the perfect hour for them."
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Steve Sanchez is leaving K-DAWN for AM 670 KMZQ...

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"We've known the pair personally, around town, and around the station off-air for some time,"

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Hylton joined MS NOW in April 2025 as a reporter and co-anchor of The Weekend: Primetime. Now, her first solo anchoring role gives the network an opportunity to showcase her journalism across a larger platform.