Keith Cunningham

138 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To: Andrew Curran, DMR Interactive

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"Not all P1s are created equal. The same is true of P2s and P3s."

Rock Radio’s Six Biggest Programming Fights, Scored by Listeners

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Welcome to the RockTernative Fall Brawl, brought to you by the #1 accident attorneys at… Oops, sorry. That’s a hard habit to break.

The Industry According To: Jason Garte/The Mix Group

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"It’s time to crank those headphones up again to deafening levels and MANUFACTURE downright EPIC product again"

How Radio Lost the Hustle to Local Campaigns

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"Don’t expect people who don’t already know your radio station to simply stumble across it.

The Industry According To: Jeff Federman, Audacy

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"Advertisers should expect us to establish metrics before the campaign begins, measure the right behaviors and report what happened afterward."
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Breaking

NBC News’ Steve Kornacki Election Night Livestream Hits Nearly 30 Million Views

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The NBC News political correspondent spent 10.5 hours live on YouTube Tuesday, providing viewers with election analysis and updates throughout the evening.

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"FOX's promotion all week is the fact that Tom Brady's going back to Foxborough? This is going to be fun. Who the hell cares? I don't care. Call the game on the moon. This is the dumbest thing in the world."

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The move follows a controversy involving Henson that kept him off the air for approximately a month.

Katie Nolan: Pat McAfee Can’t Handle “Heat” Stemming From His Own Success

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"The guy is winning in every sense of the word and yet is constantly acting like the world is attacking him baselessly."