Keith Cunningham

102 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Why Rock Radio Brands Must Stay Loud Between Memorial Day and Labor Day

"Every radio show or brand is one Lake Powell boat trip away from being replaced by whatever a friend puts on Bluetooth."

The Industry According To: Peter Katsis

"All your work and creative ideas should stem from the art itself."

How PPM Made Rock Afraid of Its Own Shadow

"PPM was the tipping point — the moment the industry shifted from programming to P1s to programming almost exclusively for cume."

The Industry According To: Zack Zalon, Super Hi-Fi

"Radio's biggest threat is actually coming from inside the building, not from exogenous sources."

The Ultimate Memorial Day Weekend Guide for Rock Radio Programmers

"One’s a party, one’s very music-intensive, and the other is sentimental. But Memorial Day weekend isn’t just one lane — it’s a spectrum."

Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."