Keith Cunningham

138 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Hot Take Flood Zone: Radio Show Content Strategy Guide

Columns Keith Cunningham Keith Cunningham -
"At the exact moment personality and content are becoming more important, some shows are reducing them to a very predictable formula."

The Industry According To: Colby “Colb” Tyner, Radio One and Reach Media

Features Keith Cunningham Keith Cunningham -
"Labels today have been stripped down to metrics and data points. We are trying to microwave the cake instead of baking it."

Rock Radio Garage Sale: Programming Strategy for Working Listeners

Columns Keith Cunningham Keith Cunningham -
"Five unused columns, a few missing parts, priced to move. No reasonable offer refused."

The Industry According To: Raffaella Braun, Triple Tigers

Features Keith Cunningham Keith Cunningham -
"Radio is still the best way to reach the largest audience consistently"

Fantasy Football Draft Strategy for Rock Radio Programmers

Columns Keith Cunningham Keith Cunningham -
"Most PDs and talent play fantasy football. Sadly, most aren't included in the budget process at their stations."
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