Keith Cunningham

102 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To: Michael Starr, Glassnote Records

"How many of today's artists and hits from this decade will still be in core libraries with steady touring careers 2 decades from now?"

What Does Real Rock Radio Growth Look Like in 2026?

"2026 growth is about growing audience love, not audience size."

The Industry According To: Tyson Haller, Shelter Music Group

"Giving radio access to the band for interviews, meet and greets, sessions and stuff like that is just as important as when I am working a single up the charts."

Radio Research Means Nothing If You’re Reading It Wrong

I've seen an entire room agree on data, then someone new comes in and sees something different — something they'd like to believe.

The Industry According To: Sean Ross, Advantage Music Research

"If you look at Top 40 ratings now, just following callout and keeping “Ordinary” or “Golden” in power indefinitely isn’t working for people."

Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."