The Industry According To….Kevin LeGrett, Beasley Media Group
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."
How Rock Radio Can Still Be the One That Matters to the Next Arena Act
Programmers have to be honest with themselves: a lot of the "new" music being played on RockTernative stations isn't "new" to many listeners. Calling it "new" doesn't make it a discovery if the audience already knows it.
The Industry According To….Woody, Premiere Networks
"I don’t believe in “local for the sake of being local.” Just because it’s local doesn’t mean it’s interesting."
Why Rock Radio Needs to Stop Ghosting The Audience
Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.
The Industry According To….RJ Curtis, CRS
"Radio is the original street team for country artists and music."