Keith Cunningham

110 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

How PPM Made Rock Afraid of Its Own Shadow

Columns Keith Cunningham Keith Cunningham -
"PPM was the tipping point — the moment the industry shifted from programming to P1s to programming almost exclusively for cume."

The Industry According To: Zack Zalon, Super Hi-Fi

Features Keith Cunningham Keith Cunningham -
"Radio's biggest threat is actually coming from inside the building, not from exogenous sources."

The Ultimate Memorial Day Weekend Guide for Rock Radio Programmers

Columns Keith Cunningham Keith Cunningham -
"One’s a party, one’s very music-intensive, and the other is sentimental. But Memorial Day weekend isn’t just one lane — it’s a spectrum."

The Industry According To: Michael Starr, Glassnote Records

Features Keith Cunningham Keith Cunningham -
"How many of today's artists and hits from this decade will still be in core libraries with steady touring careers 2 decades from now?"

What Does Real Rock Radio Growth Look Like in 2026?

Columns Keith Cunningham Keith Cunningham -
"2026 growth is about growing audience love, not audience size."
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Breaking

The Kyle Shanahan News Timeline Exposed Sports Media’s Biggest Credibility Problem

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"If the people with the best access aren't willing to report one of the biggest stories in the NFL until the team decides it's time, then they're no longer setting the news agenda."

Key Industries That Reinvented With Technology or Just Simply Disappeared

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"In today's economy, adaptability may be the most valuable competitive advantage any organization can possess."

Let Sid Rosenberg’s Fox News Comments Be a Reminder to News/Talk Radio Hosts

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Hosts don't need slurs or hyperbole to make an argument land.

Music Labels Demand AI Disclosure Accountability Standards

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"Did AI help a human make the recording, or did AI make the recording for the human?"