Keith Cunningham

119 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Radio Keeps Earning a C+ When It Has A-Level Talent

Columns Keith Cunningham Keith Cunningham -
"Today's system rewards tenure over talent, safeness over boldness, and sameness over creativity."

The Industry According To: Leigh Jacobs, NuVoodoo

Features Keith Cunningham Keith Cunningham -
"Stations MUST work to build cume all the time."

Why Rock Radio Brands Must Stay Loud Between Memorial Day and Labor Day

Columns Keith Cunningham Keith Cunningham -
"Every radio show or brand is one Lake Powell boat trip away from being replaced by whatever a friend puts on Bluetooth."

The Industry According To: Peter Katsis

Features Keith Cunningham Keith Cunningham -
"All your work and creative ideas should stem from the art itself."

How PPM Made Rock Afraid of Its Own Shadow

Columns Keith Cunningham Keith Cunningham -
"PPM was the tipping point — the moment the industry shifted from programming to P1s to programming almost exclusively for cume."
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Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

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"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."