The Industry According To….Randy Lane, The Randy Lane Company
"If you want ratings and revenue, the radio show must be priority #1. The ROI still favors the show first and digital as an important second."
What If the Next New Rock Radio Hit Isn’t New at All?
To be clear, this is not a call for being the "deep cut" and "B-side" station or format. This is far more strategic.
The Industry According To….Kevin LeGrett, Beasley Media Group
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."
How Rock Radio Can Still Be the One That Matters to the Next Arena Act
Programmers have to be honest with themselves: a lot of the "new" music being played on RockTernative stations isn't "new" to many listeners. Calling it "new" doesn't make it a discovery if the audience already knows it.
The Industry According To….Woody, Premiere Networks
"I don’t believe in “local for the sake of being local.” Just because it’s local doesn’t mean it’s interesting."