Why Rock Radio Needs to Stop Ghosting The Audience
Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.
The Industry According To….RJ Curtis, CRS
"Radio is the original street team for country artists and music."
The Two Nielsen Numbers That Should Be Running Radio (But Aren’t)
Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.
The Industry According To….Katie Miller, Harker Bos Group
"Research has to be sequential. It's important to know your station's position before you dive into your content."
Rock Radio Keeps Slicing the Pie — But the Pie Isn’t Growing
While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?