The Dianna Russini Story Had 20 Angles — Did Your Music Radio Show Find Three?
No one has to celebrate the mess of a potential scandal, but the key is having relatability to what the audience is already talking about — and even opening their minds to things they haven't considered yet.
The Industry According To….Pat Paxton, Saga Communications
"There is some amazing radio being done in smaller markets. Incredibly talented people who could be working in major markets but choose not to. I think they are underappreciated and underestimated in our industry."
Own the Chaos: Why Imperfection Is Rock Radio’s Greatest Asset
Own your issues. Own the moments that go sideways. Because those create better moments than any perfect tease can.
The Industry According To….Randy Lane, The Randy Lane Company
"If you want ratings and revenue, the radio show must be priority #1. The ROI still favors the show first and digital as an important second."
What If the Next New Rock Radio Hit Isn’t New at All?
To be clear, this is not a call for being the "deep cut" and "B-side" station or format. This is far more strategic.