Keith Cunningham

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Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To: Zack Zalon, Super Hi-Fi

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"Radio's biggest threat is actually coming from inside the building, not from exogenous sources."

The Ultimate Memorial Day Weekend Guide for Rock Radio Programmers

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"One’s a party, one’s very music-intensive, and the other is sentimental. But Memorial Day weekend isn’t just one lane — it’s a spectrum."

The Industry According To: Michael Starr, Glassnote Records

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"How many of today's artists and hits from this decade will still be in core libraries with steady touring careers 2 decades from now?"

What Does Real Rock Radio Growth Look Like in 2026?

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"2026 growth is about growing audience love, not audience size."

The Industry According To: Tyson Haller, Shelter Music Group

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"Giving radio access to the band for interviews, meet and greets, sessions and stuff like that is just as important as when I am working a single up the charts."
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Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

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"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."