Keith Cunningham

102 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To….Dave & Mahoney, Compass Media Networks

"If you don’t have an angle on something, you can probably skip it. Find the things, no matter how trivial, that you really care about."

Rock Radio Hosts Need to Be Sure to Never Make a Trip to Lake Me

It’s ok to celebrate yourself. Just make sure that seesaw comes down after your personal high and gives a ride up for others, because they're expecting it.

The Industry According To…Nick Attaway, BMG

"In a world full of content, radio can still cut through when it spotlights something new."

Why Rock Radio Should Stop Programming Like Listeners Are There 24/7

Radio works hard to fill 24 hours with mostly unique content every hour. That isn’t necessary in 2026.

The Industry According To….Susan Larkin

"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."

Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."