David Hill

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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

The Persuadable Middle Is Music Radio’s Real Opportunity

"The persuadable middle doesn't need another argument about why radio matters. They need us to remove some of the reasons they're afraid to buy it."

The Odd Fit That Fit Perfectly: Radio Should Take Notes

"The pairing wasn't built on format. It was built on attitude."

Why Dylan Salisbury Never Had a Plan B For His Radio Career

"Keep at it, because radio needs great people."

Former 98.7 The Bull Portland PD Dylan Salisbury Heads to Saginaw

"Combination of programming experience, creativity and passion for radio."

The Mens Room: KISW’s Listener-First Show Makes Callers the Star

"Okay, stupid works, and we're really good at stupid."

Breaking

Pardon The Interruption Record Month Leads ESPN September Studio Show Viewership

"Across ESPN's studio programming, average September viewership rose 7% compared with last year."

Jay Wallace: Fox News Isn’t Courting Other Networks’ Viewers

"It’s hard to go after another network’s audience."

CBS News Announces JD Vance Town Hall With Tony Dokoupil

Dokoupil, the anchor of CBS Evening News, will interview Vance before an audience of Michigan voters from across the political spectrum.

Stephen A. Smith Backtracks Commentary Regarding Lane Johnson and Mental Health on First Take

"Four games in to the 2026 season, a dude that has been in the league forever sits back and says, "I need to focus on my mental health and as an offensive tackle." There's no way [if] you're undefeated [or] winning football games. Everybody's got Super Bowl in their sights. You [don't] walk away."