David Hill

533 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

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"It was one of those places where I really got to mess up and find my voice,"

Bring Back the Local Show: Radio’s Cheapest Credibility Play

Columns David Hill David Hill -
"So why are we waiting for Spotify, or somebody else, to take credit for breaking a hit?"

Every New Boss Is a Job Interview You Didn’t Apply For

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"Sometimes it works. You get along swimmingly with the new guy, or gal, and you look back wondering why you ever sweated it. Other times it doesn't work out, and you go."

Streaming Has Hit Its Ceiling. Now What?

Columns David Hill David Hill -
"Here's the twist. While subscriber counts stalled, fans went back to the record store."

Buzz Brainard is Not a Radio Guy And It Works

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"They call in Monday through Thursday, and then they show up on Friday. And it's always all about them."
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Breaking

Behind the Scenes of Pete Mundo’s Radio Interview With President Trump

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He nailed the delivery. Which, love him or not, you can’t deny: the ability to hold and capture an audience has been there for decades, and it’s part of how the President rose to power as the leader of the free world.

The Golics Shows How ESPN Can Make Radio Content Work Well on Television

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"There is a certain charm to this father-son combination. It brings a warm, family feel to the program."

If Political Attack Ads Were Country Songs

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"Instead of an ominous narrator warning that a state representative skipped 80% of legislative roll calls, add a weeping fiddle and a driving kick drum."

What the Midterm Election Results Mean for News/Talk Radio Hosts and Programmers

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I’ve been on the record for a long time saying you shouldn’t go all Trump, all the time anymore. However, the results show something deeper that deserves analysis.