David Hill

533 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

A Little Jealousy and a Whole Lot of Marconi Admiration

"In a business where so much of the attention goes to what's struggling — the layoffs, the consolidation, the ratings that slipped — this is a night that points the spotlight at people doing exceptional work."

KFC’s Coke Switch Holds a Lesson for Music Radio Programmers

"A generic jukebox can be swapped out by any vendor with a better offer. "

Your Bubble Isn’t the Whole Music Business

"I need an EDM sherpa to help me navigate this landscape."

Chuck Damico: Country Radio Has an Energy That Rock Lost

"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

Think Big, Ask Big: Doug Abernethy’s Radio One Playbook

"Our industry has transformed better than any other traditional media"

Breaking

Spotify Expands United Airlines Partnership With Personalized Seatback Streaming

“Bringing personal Spotify accounts to United seatback screens is a major milestone, creating a new way to experience Spotify in flight."

Texas Radio Hall of Fame to Induct 2026 Class of Broadcasters November 7

This year's honorees represent decades of contributions to broadcasting across Texas.

Fat Joe Brings Hip-Hop Heavyweights to NPR Tiny Desk Concert

"The Bronx rapper delivered an energetic performance featuring several longtime collaborators and music from his latest album."

ESPN Digital & Social Reaches Record 236.5 Million Users in September

"ESPN's record digital audience reflects progress toward its broader strategy of reaching sports fans beyond traditional television."