Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Understanding The Shifting Economic Culture of Americans

Columns Bob Lawrence Bob Lawrence -
"We must encourage businesses to operate responsibly while also recognizing the value they create. We should continue addressing inequality without demonizing achievement or confusing equality with equity. In turn, we should celebrate innovation and entrepreneurship while demanding ethical leadership."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns Bob Lawrence Bob Lawrence -
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Remote Work In 2026 Provides A New Reality For Employers And Employees

Columns Bob Lawrence Bob Lawrence -
"Remote work is now a permanent part of our employment landscape. Those who adapt to evolving expectations while maintaining a strong culture and clear performance standards will attract, retain, and develop the workforce of the future."

The Disappearance of Managers Should Concern All of Us

Columns Bob Lawrence Bob Lawrence -
"A company's greatest assets walk out the front door every afternoon. Whenever they walk out for the last time, the organization has fewer assets remaining inside the building the next day."

Company Culture Is More Than Just a Mission Statement

Business Bob Lawrence Bob Lawrence -
"A mission statement can only tell someone what a company aspires to be. Culture, on the other hand, reveals what the company actually is."
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Breaking

Cumulus Promotes Regional Vice President Don Boyd to Oversee Four Additional Southern Markets

Business 0
"We've got top-performing radio stations, strong digital capabilities, and a great team in place. Looking forward to relocating to Baton Rouge and getting to work across these markets.”

New KMOX, 97.1 FM Talk Owner: We’re Running Towards What Others Are Running From

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"You know, we're running right toward some things that everybody else is running away from."

CMA Names Brittany Schaffer as New CEO

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"We met with an exceptional group of candidates, and we believe Brittany is exactly the leader to carry this organization into its next era."

NASCAR CEO: Amazon Prime Video Wants More Races in TV Package

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"I’ve talked to Eric Shanks at Fox, I’ve talked with folks at Amazon, I’ve talked with Turner, and all of them are really happy with what’s going on right now and feel the momentum in the sport."