Bob Lawrence

103 POSTS

Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Key Industries That Reinvented With Technology or Just Simply Disappeared

Columns Bob Lawrence Bob Lawrence -
"In today's economy, adaptability may be the most valuable competitive advantage any organization can possess."

Revenue Opportunities You May Be Walking Past

Columns Bob Lawrence Bob Lawrence -
"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."

AI Data Centers Present an Opportunity Local Broadcasters Shouldn’t Miss

Columns Bob Lawrence Bob Lawrence -
"Great broadcasters have always examined and unpacked complicated issues so local communities can understand them. It should be no different when AI data centers are involved."

Understanding The Shifting Economic Culture of Americans

Columns Bob Lawrence Bob Lawrence -
"We must encourage businesses to operate responsibly while also recognizing the value they create. We should continue addressing inequality without demonizing achievement or confusing equality with equity. In turn, we should celebrate innovation and entrepreneurship while demanding ethical leadership."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns Bob Lawrence Bob Lawrence -
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."
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