Bob Lawrence

93 POSTS

Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Why It’s So Challenging To Find Media Salespeople

Columns Bob Lawrence Bob Lawrence -
"The real challenge for the industry today is not that opportunities are lacking. It’s that the story hasn’t been told well enough."

Radio Has Unique Power in Product Placement

Columns Bob Lawrence Bob Lawrence -
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."

Reflecting on the Silencing of CBS News Radio

Columns Bob Lawrence Bob Lawrence -
"Ultimately, the shutdown of CBS News Radio is both a warning and an opportunity."

Why Career Success Shouldn’t Define Your Personal Worth

Columns Bob Lawrence Bob Lawrence -
"If the foundation of someone’s value rests on what they do, then the question becomes unavoidable: “Who am I without it?"

Is Media Still a Good Career Choice for the Next Generation?

Columns Bob Lawrence Bob Lawrence -
"For young people seeking careers that offer passion, influence, technology, and opportunity, media—in any form, including radio—isn’t just an option to consider."
123...19Page 2 of 19

Breaking

The Hill Finishes April as Most Visited Political News Site

News 0
April marks the seventh straight month The Hill has earned the top spot on the total visits list, according to Comscore.

Stephen Colbert Ends Run on CBS, The Late Show Thursday

News 0
"LateNighter.com reports that Colbert's final program will run 17 minutes long."

CRB Names 2026–2027 CRS Agenda Committee Leadership

Music 0
"We have an outstanding group of professionals representing radio, streaming, artist management, labels, media, technology, and beyond."

Apple TV Airing First Live Sports Event Shot on iPhone 17 Pro This Weekend

Sports 0
"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."