Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

The Future of AM Radio Depends on Reinvention, Not Nostalgia

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"AM radio may never return to its former dominance. But its survival will depend on becoming more local, more authentic, and more creatively connected to the digital habits of modern consumers."

The Dangers of Americans Reading Less and Scrolling More

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"Younger consumers are more likely to watch a 90-second TikTok summary of a political issue rather than read a long-form analysis from a traditional media outlet."

How Would AI Fix Radio if It Were the New CEO

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"The future of radio is not about broadcast towers versus streaming. That battle is a fool’s errand. The future rests in human connection over algorithmic isolation, and radio still holds that powerful advantage."

Why Great Mentors Matter at Every Stage of Your Radio Career

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"The best mentor-mentee relationships are the ones in which both individuals are willing to listen, challenge each other, and learn."

Why Radio Sellers Should Shift From Results to Purpose and Relationships

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For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...
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Every 2026 Barrett Media Audio Summit Session Drops Today on YouTube

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"If you log on to our YouTube channel, search 2026 Barrett Media Audio Summit under our videos followed by the name of each session."

World Cup Lessons Every Radio Program Director Must Hear

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As we look back at the holiday weekend, the...

David Roberts Reflects on Retirement, Diversity, and the Future of ESPN

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"Working at ESPN, you’re working with arguably the best people in the industry. Because of that, a great deal of our goals were accomplished through collective effort and teamwork. It’s nice to sit back and reflect on the things we accomplished as a team together."

Tanner of KFBW Portland Proves Adapt or Die Works

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If you spend five minutes talking to Tanner, the...