Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. Additionally, he serves as Market Manager for MacDonald Broadcasting in Saginaw, Michigan. He has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Exclusive articles:

Radio Ads Work Best When They Tell a Great Story

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I was recently with a client, and during the CNA, she used a phrase I have rarely heard before from a client. “I simply want someone to tell our story.”

Tips To Keep An Overstreched Team Motivated

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It cannot always be about relentless cheerleading. But empathy, clarity, and shared commitment go such a long way.

10 Events That Transformed Business And Media

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Just think about how your business and personal life has been forced to change based on outside events.

A Joyful and Positive Workplace Matters to Employees

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Joy reduces burnout, increases collaboration, and enhances problem-solving.

Tips To Harness The Audio Power Of Radio Advertising

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When we hear a voice, a catchy jingle, or a familiar sound, it triggers emotional responses and memories, often without us even realizing it.
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"For sports radio to be persuasive, it needs to be believable. For sports radio to be believable, it must remain credible"

How Mike McVay’s Journey Led Him to the Radio Hall of Fame

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“I was shocked. I mean, it just didn't register at first. But it means so much to me because, again, you think of where you started and what motivated you to get into it.”

20 Brands In 20 Days: Rick Strauss, 98 Rock Baltimore

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A lot of people say it, but I think this company and this station really walk it in terms of local personality-driven community-engaged radio.

Silver Tribe Media’s Neal Carruth is Ready to Build Something Bigger

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"One of the big draws for me at Silver Tribe was the ability to help clients with everything that I've learned over two decades plus in radio and podcasting."

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