Marketing Math: What Smart Advertisers Invest
The generally accepted rule of thumb suggests that companies allocate 5% to 10% of their gross revenue to advertising and marketing.
Radio’s Real Problem Isn’t Digital — It’s the Narrative
It is troubling that, as an industry, we have failed to respond in a timely manner and have allowed a false narrative to emerge regarding who we are and what we do.
How Morning Radio Mirrored the ‘History of Sitcoms’
It dawned on me while watching the series that morning radio evolved through the decades much the same way. They too took on the social issues of the time or mirrored the national and local culture and communities.
Blurred Lines: News, Opinion, or Just Pure Spin?
Fake news isn’t a new phenomenon, but the speed and scale at which it is able to spread has become mindboggling.
Blanding: The Trend That’s Erasing Brand Identity
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.