Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Hook Them Fast: Master the First 30 Seconds of Content

Columns Bob Lawrence Bob Lawrence -
Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction.

10 Habits Of Highly Successful Content Creators

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Here is what I believe are the top 10 habits of great content creators.

How to Future Proof Your Career in a Changing Media World

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Future-proofing your career isn’t about predicting every possibility. It’s about preparing yourself to thrive no matter what happens down the road and how things change or evolve.

Marketing Math: What Smart Advertisers Invest

Columns Bob Lawrence Bob Lawrence -
The generally accepted rule of thumb suggests that companies allocate 5% to 10% of their gross revenue to advertising and marketing.

Radio’s Real Problem Isn’t Digital — It’s the Narrative

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It is troubling that, as an industry, we have failed to respond in a timely manner and have allowed a false narrative to emerge regarding who we are and what we do.
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