Bob Lawrence

102 POSTS

Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

10 Events That Transformed Business And Media

Columns Bob Lawrence Bob Lawrence -
Just think about how your business and personal life has been forced to change based on outside events.

A Joyful and Positive Workplace Matters to Employees

Columns Bob Lawrence Bob Lawrence -
Joy reduces burnout, increases collaboration, and enhances problem-solving.

Tips To Harness The Audio Power Of Radio Advertising

Columns Bob Lawrence Bob Lawrence -
When we hear a voice, a catchy jingle, or a familiar sound, it triggers emotional responses and memories, often without us even realizing it.

Why You Should Seat Your Personal Board Of Directors

Columns Bob Lawrence Bob Lawrence -
Just as corporations rely on boards of directors and advisors for guidance and strategic corporate thinking, we, as individuals, can greatly benefit from our own personal board.

Are People Moving More Or Less Often These Days?

Business Bob Lawrence Bob Lawrence -
Americans in particular are moving less often than in previous decades, marking a notable shift in those trends. If you’re like me, that is shocking!
1...111213...21Page 12 of 21

Breaking

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Columns 0
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

Features 0
"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

Columns 0
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

Features 0
"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."