Bob Lawrence

107 POSTS

Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

How Morning Radio Mirrored the ‘History of Sitcoms’

It dawned on me while watching the series that morning radio evolved through the decades much the same way. They too took on the social issues of the time or mirrored the national and local culture and communities.

Blurred Lines: News, Opinion, or Just Pure Spin?

Fake news isn’t a new phenomenon, but the speed and scale at which it is able to spread has become mindboggling.

Blanding: The Trend That’s Erasing Brand Identity

Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.

Radio Ads Work Best When They Tell a Great Story

I was recently with a client, and during the CNA, she used a phrase I have rarely heard before from a client. “I simply want someone to tell our story.”

Tips To Keep An Overstreched Team Motivated

It cannot always be about relentless cheerleading. But empathy, clarity, and shared commitment go such a long way.

Breaking

Jacques Doucet, Voice Of The Montreal Expos, Dies At 86

"He was certainly a giant, and his loss is immense."

FOX Sports Unveils College Football Broadcast Teams For 2026 Season

"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."

Bob Stilson Retires From The Breeze Buffalo Mornings

"Stilson's exit marks another chapter closing for local Buffalo radio."

Family of 93 WIBC’s Matt Bair Releases Statement Following Unexpected Death

"His death was accidental, and we do believe at this time that alcohol was a contributing factor."