Jeff Lynn

289 POSTS
Jeff Lynn serves as Editor of Barrett Media's Music Radio coverage. Prior to joining Barrett Media, Jeff spent time programming in Milwaukee, Omaha, Cleveland, Des Moines, and Madison for multiple radio groups, including iHeartMedia, Townsquare Media, NRG Media, and Entercom (now Audacy). He also worked as a Country Format Editor for All Access until the outlet shut down in August 2023. To get in touch with Jeff by email, reach him at Jeff@BarrettMedia.com.

Why Country Radio Can’t Ignore Pop Culture

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If a station only mentions a viral moment on-air, it misses a massive opportunity. Pop culture content can live across social media, newsletters, TikTok, and the station app.

Big D & Bubba: Hall of Fame, Authenticity, and Radio Today

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"Authenticity. It's one word. That's all it takes. People can tell more than ever if you are full of baloney or not."

Hannah B Builds Connections On-Air and Online in Chicago

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“My mom and dad always told me to choose a job that you are going to genuinely love and get up and go to every day, because you're only given one life."

Bootleg Kev’s Journey: Swap Meets to the Mic

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Recently, I had an interview with Snoop, and I had to pause and realize, ‘Damn, I’m living my dream times a thousand.’

Why Morning Show Benchmarks Drive Country Radio Loyalty

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When a listener knows that their favorite bit is always at 7:10 or “The Drive At Five” always kicks off the weekend, you’ve trained them to choose you over a podcast or playlist.
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Breaking

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

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"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

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"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

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"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?

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This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.