Social Studies

"The reason why it's worth it to focus on social media is there's so much room for growth."

"Because ESPN and our team is so focused on many different sports properties and leagues and sport verticals, how we celebrate that and what engagement looks like varies. What's considered success varies."

"If somebody doesn't understand the context of why it matters to them, they're not going to watch because they don't think the information they're about to receive is applicable to them."

"It’s basically my honor to get this message out. When Dan says something, I'm like, people gotta hear that."

"We don't view ourselves as a radio station that is on from 6a-7p. We are always on because you can interact and reach out via our social media platforms, 24-25 hours, eight days a week."

"We measure a lot of our posts by impressions. That's something that partners really care about. We're able to go to partners and tell them that last month we did 200 million monthly impressions across social and internally that's what we use as a barometer for success."

"Set an expectation and make sure you can keep up with it. Don't do seven posts on Monday and not come back until Thursday."

"We have to realize that with every platform we're doing, it's not just AM 570 radio listeners. It's Dodger fans, it's Clipper fans."

"It starts with the three R's, reach, revenue and relevance. Reach being number one for a reason, if you have a wide reach, you're likely going to drive revenue, and be pretty relevant."