Phil Becker

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Phil Becker is a weekly music columnist for Barrett Media who has built his career at the intersection of creativity, strategy, and operations leading brands, marketing, and content teams across more than 200 radio stations worldwide.

Known for being ahead of the curve, he was the first to integrate social influencers into broadcast brands, launch station apps years before his peers, and pioneer AI air personalities before anyone else in the world.

With leadership roles at Clear Channel, Citadel, Cox Media Group, Alpha Media, and international ventures—as well as owning and operating stations—Phil blends entrepreneurial vision with operational discipline in the messaging and marketing space. He also hosts the Phil-Osophy podcast.

The Audience Has No Org Chart

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Today, it was announced that I am joining Cox Media Group as Vice President of Audience. I am grateful for this amazing opportunity, but this...

Laid Off By Innovation? Use AI To Get Hired Faster, Part 2

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Last week, I shared the first five prompts media pros can use with AI after a layoff. Since then, I have heard from people...

Laid Off By Innovation? Use AI To Get Hired Faster

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"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

The Hype Machine Is Dying. Radio, Don’t Be the Last to Notice

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"Programmers should ask better discovery questions of their favorite record rep"

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

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"It offers a voice that reminds the listener that somebody is actually there."
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Breaking

New Disney CEO Josh D’Amaro: “Not Interested” In Spinning Off ESPN

Sports 0
"Anybody in the industry would look at our sports rights and the fandom associated with sports right now, and you can’t help but be jealous of what we have here. I mean, ratings are through the roof."

Chris Salcedo Exiting Morning Drive on KSEV

News 0
"It is bittersweet because, frankly, if circumstances had been a little different, I likely would have retired right here on this station and made lifelong friends at this station."

Townsquare Media Market President LaDonne Craig Announces Retirement Plans

Business 0
"Of all the accomplishments along the way, I’m most proud of the people and relationships. I’ve always believed that leadership is ultimately about people."

Legendary Radio/TV Personality Barry “The Reazar” Richards Dead at 83

Music 0
"Richards' career fundamentally influenced how the industry approached artist development and airplay strategy."