Phil Becker

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Phil Becker is a weekly music columnist for Barrett Media who has built his career at the intersection of creativity, strategy, and operations leading brands, marketing, and content teams across more than 200 radio stations worldwide.

Known for being ahead of the curve, he was the first to integrate social influencers into broadcast brands, launch station apps years before his peers, and pioneer AI air personalities before anyone else in the world.

With leadership roles at Clear Channel, Citadel, Cox Media Group, Alpha Media, and international ventures—as well as owning and operating stations—Phil blends entrepreneurial vision with operational discipline in the messaging and marketing space. He also hosts the Phil-Osophy podcast.

Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Taylor Swift Is Returning to Country Radio — Will the Format Answer?

"And with three versions dropping, programmers can even play A&R guy if they need to feel useful"

What Mainstream Radio Can Learn From Christian Radio Right Now

"They appear willing to connect and work alongside the people helping audiences discover their music."

Spotify’s New Logo Is Getting Roasted. Radio Should Be Jealous.

"Nobody trolls something they're indifferent about."

Why Top 40 Radio Needs to Look at the Man in the Mirror

"A funny thing happened on the way to the Michael movie. The Top 40 audience forgot to agree with your radio station."

Breaking

Bill Simmons Wants ESPN To Keep Troy Aikman, Joe Buck Together: “Just Be In Mutual Hatred”

"I want them to stay together and just be in mutual hatred."

News/Talk Remains America’s Top Radio Format in 3rd Quarter, Nielsen Data Shows

News/talk accounted for 22.1% of all AM/FM station streaming among adults 18 and older. Among the 35+ demographic, that figure increased to 24.2%.

Pew Research: 55% of Americans Say News Media Has Too Much Political Power

Views on traditional news organizations differ considerably along party lines.

BetUS Casino Teasing New Program Potentially Tied To Dianna Russini Media Return

"Russini resigned from The Athletic this spring after Page Six published photos of her with Patriots head coach Mike Vrabel. Now, several outlets are confirming she is poised for a comeback as soon as next week."