Why Radio Stations Need Mascots More Than Ever in 2026
A mascot can always protect the brand because it can't age out of the demo, hold you hostage during a contract negotiation, get poached by a competitor, or go on Facebook and rant about the President.
KISS UK Just Did What Too Many Radio Brands Are Afraid to Do
In the hundreds of stations I've worked with, I've always said the logo is the flag. The hard part is getting the team and the listener to march behind it.
Choosin’ The Wrong Song: How Top 40 Radio Is Failing Ella Langley — And Itself
Every time you pass on Ella, you're actively choosing a lesser song, then wedging that lesser choice into an hour with 20 minutes of commercials, a weather report nobody needs because windows exist, and a traffic report nobody needs because we have Waze — and then wonder why your AQH is down.
The Three People Every Radio Station Needs — And Why Most Are Missing One
If you have all three, you can build something people remember. If you are missing one, your station can still function, but it will underperform.
Can Radio Program Directors Separate Kanye West aka Ye from His Music?
"Any artist who can put up those kinds of numbers clearly has a place on the radio."