Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

The Disappearance of Managers Should Concern All of Us

Columns Bob Lawrence Bob Lawrence -
"A company's greatest assets walk out the front door every afternoon. Whenever they walk out for the last time, the organization has fewer assets remaining inside the building the next day."

Company Culture Is More Than Just a Mission Statement

Business Bob Lawrence Bob Lawrence -
"A mission statement can only tell someone what a company aspires to be. Culture, on the other hand, reveals what the company actually is."

The Future of AM Radio Depends on Reinvention, Not Nostalgia

Columns Bob Lawrence Bob Lawrence -
"AM radio may never return to its former dominance. But its survival will depend on becoming more local, more authentic, and more creatively connected to the digital habits of modern consumers."

The Dangers of Americans Reading Less and Scrolling More

Business Bob Lawrence Bob Lawrence -
"Younger consumers are more likely to watch a 90-second TikTok summary of a political issue rather than read a long-form analysis from a traditional media outlet."

How Would AI Fix Radio if It Were the New CEO

Columns Bob Lawrence Bob Lawrence -
"The future of radio is not about broadcast towers versus streaming. That battle is a fool’s errand. The future rests in human connection over algorithmic isolation, and radio still holds that powerful advantage."
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