Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Radio Has Unique Power in Product Placement

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"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."

Reflecting on the Silencing of CBS News Radio

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"Ultimately, the shutdown of CBS News Radio is both a warning and an opportunity."

Why Career Success Shouldn’t Define Your Personal Worth

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"If the foundation of someone’s value rests on what they do, then the question becomes unavoidable: “Who am I without it?"

Is Media Still a Good Career Choice for the Next Generation?

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"For young people seeking careers that offer passion, influence, technology, and opportunity, media—in any form, including radio—isn’t just an option to consider."

The Emotions of the Economy Is Why Personal Perspective Matters

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"Markets measure performance while the rest of us measure security. Unfortunately, the two do not always appear to align very well.
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