Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

How Would AI Fix Radio if It Were the New CEO

Columns Bob Lawrence Bob Lawrence -
"The future of radio is not about broadcast towers versus streaming. That battle is a fool’s errand. The future rests in human connection over algorithmic isolation, and radio still holds that powerful advantage."

Why Great Mentors Matter at Every Stage of Your Radio Career

Business Bob Lawrence Bob Lawrence -
"The best mentor-mentee relationships are the ones in which both individuals are willing to listen, challenge each other, and learn."

Why Radio Sellers Should Shift From Results to Purpose and Relationships

Business Bob Lawrence Bob Lawrence -
For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...

The Password Mistakes That Almost Everyone Still Makes

Columns Bob Lawrence Bob Lawrence -
"Creating strong passwords is only part of the equation. Changing your passwords on a regular basis adds another layer of protection."

Why Radio Management Has Never Been More Stressful

Columns Bob Lawrence Bob Lawrence -
Being a leader has never been easy. But in today's environment, it's become far more complex, demanding, emotionally stressing, and taxing than ever before....
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